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Frutta Foods and Services
Brand Manager
Lagos, Nigeria · On-site · Full time · Mid level
About the role
Lead the brand strategy and annual plan for the Frutta product range. Manage campaigns, product launches, and brand budget across multiple channels.
What you’ll do
• Own brand strategy and positioning. • Plan and run campaigns on TV, radio, digital, social, in-store. • Lead new product and packaging launches. • Collaborate with Sales and Design teams. • Manage brand budget with agencies.
What you’ll bring
• Degree in Marketing, Business Administration or related field. • At least 6 years experience, 3+ in brand management. • FMCG experience in Nigeria preferred. • Proven track record of campaigns and launches. • Strong analytical, leadership and communication skills.