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Dokitami
Creative Strategist
Lagos, Nigeria · Hybrid · Full time · Mid level
₦300k–₦400k / month
About the role
Build a high-performing pipeline of testable advertising concepts to generate qualified leads and boost conversions. Manage creative direction and performance data across digital funnels.
What you’ll do
• Extract Voice-of-Customer insights from feedback and market trends. • Develop testable messaging angles and unexpected hooks. • Write briefs and oversee production for video and static assets. • Collaborate with Media Buying team to analyze and optimize ad performance. • Ensure ad hooks align with landing pages and maintain healthcare compliance.
What you’ll bring
• Must be Lagos-based for studio and production days. • Experience in performance-focused direct-response campaigns. • Data-driven mindset focused on lead quality and ROAS. • Confident in shoot planning and on-set direction. • Proficient with AI tools for research and creative development. • Reliable laptop, high-speed internet, and power for remote work.