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Barnksforte Group
Digital Marketing Specialist
Lagos, Nigeria · On-site · Full time · Mid level
About the role
Manage and execute digital marketing campaigns to drive growth and engagement. Optimize lead generation and conversion through data-driven strategies.
What you’ll do
• Plan and execute SEO/SEM, email, social media, and Google Ads campaigns. • Monitor and analyze campaign performance using analytics tools. • Optimize user funnels and landing pages for conversions. • Collaborate with content creators for culturally relevant digital content. • Manage social media engagement and reputation. • Stay updated on digital marketing trends and competitor strategies.
What you’ll bring
• 4+ years digital marketing experience. • Bachelor's degree in Marketing or related field. • Proficient with Google Analytics, Ads, Meta Ads Manager, SEO/SEM. • Strong analytical and reporting skills. • Understanding of Nigerian digital market and consumer behavior. • Excellent project management and communication skills.