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Paddle
Director Of Demand Generation
Remote · Canada, UK · Full time · Senior level
About the role
Lead and scale Paddle's demand generation engine to drive predictable, scalable pipeline across self-serve and sales-led motions. Manage a high-performing team and integrate marketing channels to fuel revenue growth.
What you’ll do
• Own global demand generation strategy. • Drive full-funnel pipeline growth. • Build repeatable segment-specific campaigns. • Develop and optimize ABM programs. • Lead and inspire a high-performing team.
What you’ll bring
• 8+ years marketing experience in B2B SaaS. • 3+ years pipeline ownership at Director level. • Expertise in paid media, SEO, ABM, lifecycle. • Strong commercial and data-driven skills. • Work authorization for Canada or UK.
Life at Paddle
Offers attractive salaries, stock options, unlimited holidays, enhanced parental leave, retirement plans, private healthcare, and well-being initiatives. Supports personal development with learning funds and training. Flexible digital-first work culture with global hubs.
About Paddle
Paddle provides a unified payment infrastructure as a Merchant of Record for digital product companies, serving over 10,000 software sellers globally with backing from major investors.