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Renmoney
Lifecycle Marketing Manager
Lagos, Nigeria · On-site · Full time · Mid level
About the role
Manage and execute data-driven lifecycle marketing journeys to improve customer retention and growth. Collaborate with cross-functional teams to optimize customer engagement and lifetime value.
What you’ll do
• Own multi-channel lifecycle programs across email, push, SMS, WhatsApp, and in app. • Build journeys targeting portfolio gaps like dormant user activation and product upgrades. • Run experimentation programs using A/B testing and control group holdouts. • Measure and report performance including retention and campaign ROI. • Partner with Data Science, BI, Product, and Growth teams.
What you’ll bring
• 3+ years in Lifecycle Marketing, CRM, or Retention. • Experience with Customer.io or similar platforms. • Strong experiment design and incremental impact assessment skills. • Analytical skills with BI tools like Mixpanel and Power BI. • Work authorization for Nigeria.
Life at Renmoney
Competitive compensation and benefits with exposure to modern marketing technology and a collaborative environment. Opportunity to influence key growth levers and career growth in fintech.
About Renmoney
Renmoney is a Nigerian fintech company providing loans, savings, and fixed deposit solutions to under-banked individuals and small businesses.