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Xy-Planning-Network
Lifecycle Marketing Manager
Remote · United States · Full time · Mid level
$80k–$108k / year
About the role
Manage member experience lifecycle from onboarding to engagement and retention. Develop and execute lifecycle marketing strategies and campaigns to drive member value and engagement.
What you’ll do
• Develop and execute lifecycle strategy for members. • Drive benefit adoption via targeted campaigns. • Design and run automated marketing campaigns. • Manage member communications calendar. • Analyze and optimize lifecycle KPIs and campaigns.
What you’ll bring
• 3-5+ years lifecycle or CRM marketing experience. • Strong copywriting and brand voice skills. • Expertise in marketing automation platforms. • Proficiency in audience segmentation and analytics. • Authorized to work in the United States without sponsorship.
Life at Xy-Planning-Network
Offers 100% employer-funded ESOP, unlimited vacation, 401(k) match, health benefits, paid parental leave, professional development funds, and flexible holidays.
About Xy-Planning-Network
XYPN provides a turnkey advice and planning platform for fee-only financial advisors to build independent firms with autonomy.