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Data2Bots
Marketing Automation Specialist
Abuja, Nigeria · On-site · Full time · Mid level
About the role
Manage and optimize automated email campaigns and lead-nurturing workflows using Adobe Marketo. Support B2B demand generation and business growth through marketing automation and data analysis.
What you’ll do
• Design and optimize automated email campaigns and workflows. • Manage B2B prospecting, segmentation, and lead scoring. • Build responsive email templates and web forms. • Develop and maintain WordPress websites and SEO. • Analyze campaign data and conduct A/B testing.
What you’ll bring
• 3-5 years experience in marketing automation and email marketing. • Strong knowledge of Adobe Marketo; certification a plus. • Experience with B2B prospecting and CRM management. • Proficiency in WordPress development and SEO. • Work authorization for Nigeria.