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Appen
Performance Marketing & Marketing Operations Manager
Remote · USA · Mid level
About the role
Drive paid media performance and manage marketing systems to support growth. Own campaign execution, budget optimization, and HubSpot operations.
What you’ll do
• Own and optimize paid campaigns across LinkedIn, Google, X Ads, and ABM. • Manage paid media budgets and performance against pipeline goals. • Build targeted audiences using account insights and intent data. • Manage HubSpot workflows, lead scoring, and marketing automation. • Maintain tracking standards and build attribution models and dashboards.
What you’ll bring
• 3–5 years in B2B performance marketing and marketing operations. • Hands-on LinkedIn Ads and Google Ads campaign management. • Strong HubSpot administration skills. • Familiarity with ABM, intent data, and audience segmentation. • Ability to analyze marketing performance and build attribution models.
Life at Appen
Culture of innovation, collaboration, and excellence. Flexible work supported by tools and development opportunities.
About Appen
Appen is a leader in AI training data for over 30 years, specializing in human-generated data for AI model training and evaluation globally.