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Nexford University
Performance Marketing Manager
Remote · United States · Full time · Mid level
About the role
Manage B2C paid media campaigns to grow qualified demand and improve enrollment outcomes across North America. Collaborate cross-functionally to optimize the enrollment funnel and campaign performance.
What you’ll do
• Plan and optimize campaigns on Google Ads, Meta, LinkedIn. • Monitor lead journey and coordinate funnel improvements. • Align with Sales and Admissions on lead quality and follow-up. • Develop creative briefs and optimize conversion assets. • Maintain reporting, forecasting, and project ownership.
What you’ll bring
• 4+ years B2C performance marketing experience. • Experience managing paid campaigns targeting U.S. audiences. • Strong knowledge of Google Ads and Meta Ads. • Proficiency with HubSpot or similar CRM and analytics tools. • Work authorization for the United States.
Life at Nexford University
Join a motivated, creative marketing team focused on innovation and collaboration. Work remotely with an international team shaping education access.
About Nexford University
Nexford University is an online university serving a global community, focused on expanding access to education tailored to today's learners and employers.