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Improvado
Product Marketing Manager
Remote · Netherlands · Full time · Mid level
About the role
Lead positioning, messaging, competitive intelligence, sales enablement, and analyst relations for Improvado's marketing data platform. Align messaging across teams to improve deal quality and market perception.
What you’ll do
• Develop core positioning and messaging across ICPs and personas. • Manage competitive intelligence and win/loss interview program. • Create sales enablement materials and support sales leadership. • Drive market and analyst relations narratives. • Ensure messaging consistency across channels.
What you’ll bring
• 4 to 8 years in product marketing or related fields. • Fluency in marketing data and measurement categories. • Experience with B2B SaaS marketing to marketing or data buyers. • Proven track record shipping impactful positioning and programs. • Work authorization for Netherlands or remote.
Life at Improvado
Remote-first environment with 20 PTO days, US holidays, and professional development reimbursement.
About Improvado
Improvado is a marketing data and AI analytics platform connecting 500+ data sources for enterprise brands and agencies.