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LastPass
Senior Demand Generation Manager
Remote · USA · Senior level
$119k–$140k / year
About the role
Lead the upsell motion moving customers up the B2B SKU ladder through account-based programs. Collaborate with marketing and sales teams to target buying committees and increase tier upgrades.
What you’ll do
• Own tier upgrade motion from Teams to Business to BusinessMax. • Design and run multi-channel ABM campaigns for mid-market accounts. • Identify and fill content gaps across target segments and funnel stages. • Coordinate campaign deployment with Field Marketing and Events. • Measure and refine programs based on tier upgrade KPIs.
What you’ll bring
• Proven B2B demand generation experience with ABM programs. • Clear understanding of scaled ABM vs enterprise ABM. • Experience identifying and driving content production. • Hands-on database segmentation skills. • Work authorization for USA.
Life at LastPass
Remote-first culture with flexible PTO, parental leave, comprehensive health coverage, home office support, and continuous learning opportunities.
About LastPass
LastPass delivers secure access solutions helping individuals and organizations manage and protect access to AI, applications, and credentials globally.