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GitLab
Senior Lifecycle Marketing Manager
Remote · Canada, United States · Full time · Senior level
$115k–$194k / year
About the role
Plan, run, and improve prospect lifecycle programs to convert early engagement into sales pipeline. Manage nurture, campaign follow-up, and targeted plays for ABM accounts and industries.
What you’ll do
• Build and optimize automated nurture journeys and triggered emails. • Own programs from planning through launch and performance reviews. • Plan follow-up for campaigns, ABM initiatives, events, and webinars. • Coordinate with teams on audiences, timing, messaging, and sales handoffs. • Track performance and run tests to improve results.
What you’ll bring
• 5+ years in lifecycle, email, CRM, or growth marketing. • Experience managing prospect nurtures and automated journeys. • Hands-on Marketo experience with segmentation and workflows. • Strong communication and cross-functional coordination skills. • Work authorization for Canada or United States.
Life at GitLab
Benefits include health, finances, well-being support, flexible PTO, equity compensation, and parental leave.
About GitLab
GitLab is an intelligent orchestration platform for DevSecOps trusted by over 50 million users and Fortune 100 companies to accelerate software development.