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MANIKO Nails
Teamlead CRM & Retention
Remote · Germany or Berlin, Germany · Full time · Senior level
About the role
Lead the CRM team and drive CRM revenue by developing and executing retention strategies. Manage CRM, loyalty program, and community to increase customer loyalty and lifetime value.
What you’ll do
• Develop and implement CRM and lifecycle strategies. • Manage CRM revenue and key metrics like repurchase rate. • Build and optimize automated flows in Klaviyo. • Segment customers and personalize communications. • Lead and develop the CRM team.
What you’ll bring
• Expertise in Klaviyo and CRM marketing. • Proven track record increasing repurchase rate and CLV. • Experience leading a CRM team. • Background in D2C e-commerce, ideally beauty. • Fluent in German and English.
Life at MANIKO Nails
Flexible working hours, 100% remote in Germany with optional Berlin office. Benefits include Germany ticket, Urban Sports Club membership, workation, training budget, team events, and home office setup.
About MANIKO Nails
MANIKO Nails GmbH is a fast-growing company in nail cosmetics offering innovative self-adhesive UV gel nail strips and soft gel press-on nails across Europe.